Starling / Labs
Our main initiative

A true social network, finally.

iPhone, Android & web · In development

No feed. No follower count. No algorithm deciding what you notice. Just the people you actually know, arranged the way you already think about them.

This is the biggest thing we've ever taken on, and it's built on the opposite of nearly every assumption the current networks make. You sit at the center. The people in your life radiate outward into contexts you name yourself — Inner Circle, Family, Work, Drag, Groomsmen. It should feel like reading a map of your own world, not like scrolling through someone else's.

  • No infinite feed
  • No follower counts
  • No algorithm picking what you notice
  • No ads — not later either

And there's a platform underneath it. Another app can ask you for one narrow slice of your context — on a screen we render, that you approve, and that you can take back in a single tap. Money buys read capacity. It never buys permission.

Every state on that map is a different kind of knowing: confirmed by both of you, waiting on them, private to you, or someone who isn't here at all. Color is never the only signal — the line tells you too.

“I know this person.”

Assertion

Private, one-sided, and yours. Adding someone tells them nothing — no notification, no hint, no “someone added you.”

“We both say we know each other.”

Verification

Mutual, deliberate, and permanent once it happens. The button says Verify Connection. It never says Add Friend, and nothing anywhere counts up.

“Here’s how I’d describe us today.”

Classification

Yours to change, and kept separate from the fact that you met. Ending something changes the label. It never erases the history.

In development. The part that decides who is allowed to see what is already built and tested against the full permission matrix — on a product like this, that's the part you build first. For people 17 and older.

Get involved

Want in early?

It's still in development. Say so now and you'll be in the room when it opens up.

Or email us directly:

studio@builtbystarling.com

About Circle Connect

A real person reads this. No mailing list, no sales sequence.